What makes Loved different?

Less than 20% of parents use college saving plans and it’s not surprising - most parents faces glaze over when you mention 5 - 2 - 9.

We did a lot of research and it told us parents want to be more engaged around their kids’ future, they’d like to have their kids involved too and they’d hope their kids could learn lessons for their future whilst doing so.

This isn’t a complex trading platform nor is it a set-and-forget college fund. Parents get the flexibility to invest with a portfolio designed around their child.

With Loved you can invest in your kids' dreams. Buying stocks and saving into funds for college, a home or retirement, you can set investments to repeat to make the most of the time they have before becoming adults. Setting up just $5 per week can make a huge difference by the time they are 18 or older.

Best of all with no brokerage fees and fractional shares, you can invest as little as $1 at a time.