What makes Loved different?

Less than 20% of parents use college saving plans and it’s not surprising - most parents faces glaze over when you mention 5 -2 - 9.

We did a lot of research and it told us parents want to be more engaged around their kids’ future, they’d like to have their kids involved too and they’d hope their kids could learn lessons for their future whilst doing so.

This isn’t a complex trading platform nor is it a set and forget college fund. Parents get the flexibility to invest with a portfolio designed around their child.

With Loved you can invest for your kids' dreams and their desires. The best part is you can set the investments to repeat, to make the most of the time they have before becoming adults. Setting up just $5 per week can make a huge difference by the time they are 18 or older.


Investing towards your kids' dreams allows you to invested into industries, investment themes and into the companies behind successful entrepreneurs, that your kids believe in and want to know more about. 


Investing towards your kids' desires is about achieving what they need for the future. A desire is like a goal, choosing a first car, college fund, money for a rainy day, money will be invested into a diversified portfolio to achieve that goal.

Best of all with no brokerage fees and fractional shares, you can invest as little as $5 at a time.


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